Agriculture is a dynamic sector, and its role is of great importance today. It’s no secret that the world’s population is growing, and it needs to be fed. According to forecasts, nine billion people will need to be fed by 2050. If we look at the issue in detail, this means that the world will have to produce 70% more food than it does now. In turn, increasing food production will only be possible if agriculture is efficient. And it’s not just about quantity, but also about quality, which needs to be maintained in a sustainable and innovative way. Therefore, robotic farms are not a whim, they are the demands of the times. Read more about it at birminghamname.com.
The farm of the future
To cope with the reality of today and the challenges of tomorrow, many right, innovation-driven decisions need to be made today to help achieve success in sustainable milk and meat production. We should look to the experience of companies that have been making farmers’ lives easier, their businesses more successful and opening up a brighter future for them for decades. All this has a positive impact on the production of quality products in the right quantities.
The world around us is changing very rapidly. The world’s population continues to grow, and demand for food is expected to increase by 50-70% by 2050.22] At the same time, people want farmers to produce their dairy products in an increasingly sustainable way. Moreover, they are demanding more and more information about where their food comes from and how it is produced. At the same time, farm work, as well as farmers themselves, are becoming a subject of heated debate around the world. Today, they are forced to deal with stricter regulations when it comes to production and product quality.
Given this changing environment, which is now a reality, the farm of the future is one that is fully acceptable to society, farmers, and animals. Where farming is about the farmer, his or her role in society, and how he or she is perceived by society. In other words, future farming is about focusing on the farmer.
At the same time, an innovative approach to the industry as a whole can make life easier for farmers, and the continued introduction of innovations that will help solve the main problems of dairy farming. Consumers, politicians, the media, environmental and animal welfare organisations are increasingly calling for changes in food production. Lely can and wants to contribute to this change and help create and support the farms of the future.
Lely
From the very beginning of the company in 1948, the founding fathers, brothers Cornelis and Arius van der Lely, had only one goal: to make life easier for farmers through innovation. Since then, they have been committed to this cause, committed to innovation and supporting farmers in sustainable food production.
Lely is therefore a family-owned company that helps all stakeholders in agribusiness succeed. It is a sales and service centre for innovative products. A centre where the milking robot is the centrepiece. It is complemented by a wide range of Lely auxiliary products designed to make life more pleasant for the dairy farmer and to save labour.
The employees of the Lely Centre know many farmers, both current and potential customers, personally and have a good understanding of what the modern dairy farmer expects from the various suppliers of products for dairy farmers. The Lely Centre is a local point of contact – an efficient, compact and low-threshold organisation, which can boast the necessary local knowledge as well as extensive experience in handling its products.
Lely Centre Midland employs an engineering team of four highly qualified employees with many years of experience to develop state-of-the-art, innovative products. All of them have been trained to the second level of service. In addition, the Lely team has a dedicated product specialist.
This is where a qualified specialist from the farm management service works. He or she coordinates the installation and launch of innovations on customer farms and ensures a smooth transition to modern production of their agricultural products, especially milk. The sales team introduces the farmers to Lely’s product range and services step by step, explaining the new system they are offered to get started with.
Sustainable production
At Lely, we believe in the potential of dairy products as a sustainable source of protein, as cows are able to convert low-value proteins, like grass, into high-value proteins, and like grass, into high value proteins. To secure this potential in the future, the dairy sector must address some serious environmental and social challenges. The company is taking responsibility by being motivated to tackle these challenges, using its strengths to create sustainability throughout the dairy chain.
At Lely, we want to help farmers meet their needs and realise the potential of dairy farming in a sustainable and profitable way. They want to accelerate change and drive progress, having been innovators in agriculture since the company was founded.
It is no secret that milk and dairy products are among the most nutritious foods in the world. They contain high quality protein and are excellent sources of vitamins and minerals. As the world’s population grows, wealth and incomes increase, the demand for animal protein is expected to rise.
We believe in the potential of dairy products as a sustainable source of protein, as cows can convert low-value proteins, such as grass, into high-value proteins. To ensure that this potential is realised in the future, the dairy sector must address several major environmental and social challenges. Some of the sector’s biggest challenges include reducing its climate impact, further improving animal welfare and increasing transparency about how and where its dairy products are produced.
To meet the future challenges facing the dairy sector in particular, the company is implementing a new vision of sustainable, profitable and enjoyable dairy farming. A sustainability plan has been created that starts with the company itself and focuses on value creation in close cooperation with partners along the supply chain. Every action and interaction contributes to making the sustainability mission a reality.
Bright farming
As an innovator in agriculture, Lely wants to contribute to a brighter future for dairy farmers around the world. They want to understand their customers’ needs in order to develop and offer solutions that meet them.
Bright farming is farming at its best – sustainable, profitable and enjoyable for both the farmer and the animal, in this case the cow. It takes into account everything that matters – the environment, soil health and biodiversity, economic efficiency, consumer preferences and, most importantly, the comfort and health of the cows that provide milk to people every day.
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