Eros Flowers

A florist inside a supermarket usually means a bucket by the tills. This is not that: a family business with its own counter, workroom and five qualified florists, trading on the ground floor of the Tesco superstore in Hodge Hill. Free parking at the door, a trolley’s distance from the weekly shop, and — unusually for a Birmingham florist — someone behind the counter on a Sunday.

What to come here for

The everyday half is what the location is built for: birthdays, anniversaries, congratulations, the bouquet grabbed on the way home because you remembered halfway round the aisles. Balloons are sold alongside, so a child’s birthday closes in one stop.

The other half is weddings, and that is where the shop is strongest. It works from a consultation rather than a catalogue — bridal and bridesmaids’ bouquets, buttonholes and corsages, arches, table centrepieces and aisle arrangements, flower girl baskets, flower crowns, confetti. Fresh and silk flowers are both offered, so a bouquet meant to be kept is a normal request, and the team delivers and sets up at the venue rather than handing everything over in boxes. Last-minute wedding orders are accepted, which is rare enough to be worth knowing. Funeral tributes are made here as well, to order.

Delivery and how late you can leave it

Same-day delivery runs across Birmingham. Because the counter is open seven days, including Sunday afternoons, it also covers the gap that catches most people out: the Sunday birthday, the Sunday apology, the Monday event that only becomes a problem on Sunday night.

Ordering is simplest by telephone or at the counter — the shop’s own website has been off air, and enquiries also come through messaging. If it is urgent, ring rather than message: the cut-off for a delivery today depends on when the driver is out, and the person at the counter can tell you in one sentence whether it is still possible.

What sets it apart

• Open seven days — including Sunday, when almost every independent florist in the city is shut.
• Five qualified florists — a real team rather than one person, which is what makes short-notice work possible.
• Weddings as the core skill — consultation, arches, centrepieces, crowns, plus delivery and set-up at the venue.
• Fresh and silk together — a keepsake bouquet is an option rather than an apology for one.
• Parking at the door — the superstore car park, which no high-street florist can offer.
• Family-run since 2010 — the same owners behind the counter.

Where the flowers come from

The shop does not publish where it buys, and no supplier, market or grower is named in any of its public material.

The shop itself, and what else is in it

The unit sits open to the concourse rather than behind a door, so you can see what is in the buckets before deciding to stop. Ready-made bouquets cover the five-minute visit, everything else is built to a brief, and balloons and gift extras sit alongside. Describing the person rather than naming a flower is the easiest way to use the place. The shop’s own account of 2025 is that it was named florist of the year in an industry award, which it displays on social media — its claim rather than an independent verdict.

When to come and how to get there

East Birmingham, on the Hodge Hill and Ward End boundary, inside the superstore on the main road towards the motorway; Stechford is the nearest station and the M6 is minutes away, so collection by car is easy. Sunday opening makes it the fallback when the rest of the city is closed, and the busiest weeks are the usual ones — Valentine’s Day, Mothering Sunday and the wedding season from late spring.

Questions and answers

Is this a proper florist or a supermarket flower stand?

A proper florist: an independent family business with its own counter, workroom and qualified staff, trading inside the store rather than on a high street.

Are they open on Sunday?

Yes, on Sunday afternoons — the main reason people keep the number, since most independent florists in Birmingham are closed that day.

Can they deliver today?

Same-day delivery across Birmingham is offered; ring to check whether the driver can still take it rather than assuming.

How do I order if the website is down?

By telephone or at the counter, with messaging used for enquiries. For anything urgent a call is faster.

How far ahead should wedding flowers be booked?

As early as you can for a summer date, since the consultation and set-up need time. Late requests are still accepted, which is unusual, but the choice narrows.

Do they set up at the venue?

For weddings, yes: delivery and set-up are part of the service rather than something you arrange yourself.

Opening hours